Berliet has been a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.
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Prior to World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed suitable. The company became the actual Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was no more buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single form of truck and a single form of car, which represented a leaving from his pre-war industry strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the nation so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was not just one to miss a trick: rather than devote moment and engineering talent to having a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received in March 1919 when that had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was in the same quality as the Us steel used for your Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational damage to the company.
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The factory were being set up to develop the "Berliet Type VB" for the rate of 100 cars daily which would have been recently an ambitious target beneath any circumstances. The rapid drop-off successful for what during this period was the manufacturer's simply passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors and the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the finance institutions.
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