Berliet was a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War led to a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the start of the war, and a new appropriate structure was deemed correct. The company became the actual Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess capability, as the army was not buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to produce just a single sort of truck and a single sort of car, which represented a starting from his pre-war marketplace strategy. The single truck on what Berliet focused was the particular 5 ton CBA that had served the nation so well during the actual war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was not one to miss a strategy: rather than devote time and engineering talent to having a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet content was well received throughout March 1919 when the idea had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was on the same quality as the American steel used for the particular Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational problems for the company.
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The factory were being set up to make the "Berliet Type VB" with the rate of 100 cars every day which would have already been an ambitious target under any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's only passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors and also the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected a powerful model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the banking institutions.
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