Berliet was a French manufacturer of automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed appropriate. The company became the particular Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was don't buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single form of truck and a single kind of car, which represented a journeying from his pre-war current market strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the world so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was probably none to miss a strategy: rather than devote time period and engineering talent to making a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet content was well received in March 1919 when it had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was in the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational problems for the company.
The factory was set up to create the "Berliet Type VB" with the rate of 100 cars daily which would have already been an ambitious target below any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's simply passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors as well as the firm therefore fell into the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banking institutions.
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