Berliet seemed to be a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the start of the war, and a new authorized structure was deemed proper. The company became this Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was don't buying all the vans the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single form of truck and a single sort of car, which represented a starting from his pre-war market place strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the united states so well during the actual war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not one to miss a technique: rather than devote occasion and engineering talent to creating a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received within March 1919 when the idea had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was from the same quality as the American steel used for the actual Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational problems for the company.
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The factory were being set up to develop the "Berliet Type VB" in the rate of 100 cars each day which would have also been an ambitious target within any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's merely passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors as well as the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banking companies.
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