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Berliet was a French manufacturer involving automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.

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Previous to World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders just.The First World War triggered a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the start of the war, and a new appropriate structure was deemed correct. The company became the actual Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was don't buying all the trucks the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single style of truck and a single type of car, which represented a journeying from his pre-war current market strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the nation so well during your war.

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The passenger car being produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was not one to miss a technique: rather than devote period and engineering talent to creating a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received in March 1919 when it had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was of the same quality as the Us steel used for the Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational harm to the company.

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The factory was set up to create the "Berliet Type VB" for the rate of 100 cars per day which would have already been an ambitious target under any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's only passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors along with the firm therefore fell into the hands of the banking companies. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the banks.

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