Berliet has been a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
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Previous to World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a four hundred hectare site was bought between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the start of the war, and a new appropriate structure was deemed appropriate. The company became the Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was not buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to produce just a single form of truck and a single type of car, which represented a journeying from his pre-war current market strategy. The single truck which Berliet focused was the particular 5 ton CBA that had served the media so well during this war.
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The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was not merely one to miss a technique: rather than devote moment and engineering talent to developing a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received inside March 1919 when the item had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was on the same quality as the Us steel used for your Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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The factory have been set up to create the "Berliet Type VB" at the rate of 100 cars on a daily basis which would have recently been an ambitious target under any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded a single year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors plus the firm therefore fell into the hands of the banking companies. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banks.
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