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Berliet seemed to be a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem right into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.

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Ahead of World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks right now. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover experienced multiplied fourfold since the start of the war, and a new legal structure was deemed correct. The company became your Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was don't buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single type of truck and a single form of car, which represented a departure from his pre-war current market strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the nation so well during this war.

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The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was not merely one to miss a strategy: rather than devote moment and engineering talent to possessing a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received with March 1919 when it had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was in the same quality as the United states steel used for the Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational damage to the company.

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The factory had been set up to make the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have been an ambitious target underneath any circumstances. The rapid drop-off popular for what at this time was the manufacturer's simply passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell into your hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the finance institutions.

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