Berliet seemed to be a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a range of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover experienced multiplied fourfold since the start of the war, and a new legitimate structure was deemed appropriate. The company became the particular Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was will no longer buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single kind of truck and a single form of car, which represented a starting from his pre-war market strategy. The single truck where Berliet focused was your 5 ton CBA that had served the world so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not one to miss a technique: rather than devote occasion and engineering talent to having a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received within March 1919 when the idea had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was in the same quality as the American steel used for the Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational problems for the company.
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The factory had been set up to generate the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have been an ambitious target within any circumstances. The rapid drop-off popular for what at this time was the manufacturer's just passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the banking institutions.
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