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Berliet has been a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.

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Ahead of World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA became the iconic truck within the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the start of the war, and a new legitimate structure was deemed suitable. The company became your Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was don't buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single style of truck and a single sort of car, which represented a journeying from his pre-war market place strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the world so well during the particular war.

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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote occasion and engineering talent to possessing a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received inside March 1919 when it had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was in the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational injury to the company.

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The factory were being set up to create the "Berliet Type VB" at the rate of 100 cars each day which would have already been an ambitious target beneath any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's only passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable in order to all the company's creditors along with the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control above the business from the financial institutions.

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