Berliet has been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Before World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the start of the war, and a new legitimate structure was deemed correct. The company became the particular Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was will no longer buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single type of truck and a single style of car, which represented a leaving from his pre-war marketplace strategy. The single truck what is the best Berliet focused was the actual 5 ton CBA that had served the country so well during the particular war.
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The passenger car to become produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was it's unlikely that any to miss a tip: rather than devote moment and engineering talent to developing a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet content was well received inside March 1919 when this had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was with the same quality as the United states steel used for the actual Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to make the "Berliet Type VB" for the rate of 100 cars every day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's merely passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to settle all the company's creditors and also the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the banks.
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