Berliet was a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.
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Prior to World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders merely.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment throughout production plant and manufacturer space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the beginning of the war, and a new legal structure was deemed ideal. The company became this Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was don't buying all the pickups the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single kind of truck and a single kind of car, which represented a journeying from his pre-war market strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the united states so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not one to miss a key: rather than devote time and engineering talent to possessing a new car for the modern decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received with March 1919 when that had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was in the same quality as the United states steel used for the Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational harm to the company.
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The factory had been set up to develop the "Berliet Type VB" in the rate of 100 cars each day which would have also been an ambitious target below any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's just passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable in order to all the company's creditors plus the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control above the business from the banks.
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