Berliet has been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Ahead of World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the beginning of the war, and a new lawful structure was deemed correct. The company became your Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was will no longer buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single style of truck and a single style of car, which represented a starting from his pre-war marketplace strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the country so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was probably none to miss a trick: rather than devote time and engineering talent to developing a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet content was well received with March 1919 when that had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was in the same quality as the North american steel used for this Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational destruction of the company.
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The factory was set up to produce the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have been recently an ambitious target underneath any circumstances. The rapid drop-off popular for what at this time was the manufacturer's only passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors along with the firm therefore fell into your hands of the financial institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the banks.
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