Véhicules des pompiers français Page 59 Auto titre

Berliet had been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.

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Ahead of World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War led to a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover experienced multiplied fourfold since the start of the war, and a new lawful structure was deemed suitable. The company became this Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented section of its production back to passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was no more buying all the vans the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single sort of truck and a single style of car, which represented a departure from his pre-war marketplace strategy. The single truck where Berliet focused was this 5 ton CBA that had served the world so well during the war.

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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was probably none to miss a strategy: rather than devote moment and engineering talent to creating a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received in March 1919 when it had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was on the same quality as the American steel used for the Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.

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Véhicules des pompiers français Page 59 Auto titre

The factory ended up set up to make the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have been recently an ambitious target within any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's just passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors and the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the finance institutions.

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