Berliet was a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 along with 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legal structure was deemed ideal. The company became this Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was will no longer buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single type of truck and a single form of car, which represented a journeying from his pre-war market strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the united states so well during the war.
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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a technique: rather than devote occasion and engineering talent to having a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet content was well received throughout March 1919 when the idea had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was in the same quality as the Us steel used for this Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to generate the "Berliet Type VB" at the rate of 100 cars daily which would have already been an ambitious target beneath any circumstances. The rapid drop-off successful for what during this period was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors along with the firm therefore fell to the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control on the business from the financial institutions.
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