Berliet ended up being a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Before World War I, Berliet offered a range of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed ideal. The company became the particular Société anonyme des Motor vehicles Marius Berliet.Following your war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was don't buying all the trucks the factory could develop, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to make just a single sort of truck and a single style of car, which represented a travel from his pre-war marketplace strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the united states so well during the war.
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The passenger car to become produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern visual appeal. Marius Berliet was not merely one to miss a trick: rather than devote occasion and engineering talent to developing a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received within March 1919 when that had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside the car's construction was on the same quality as the North american steel used for the Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational damage to the company.
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The factory had been set up to develop the "Berliet Type VB" in the rate of 100 cars every day which would have recently been an ambitious target within any circumstances. The rapid drop-off popular for what during this period was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors along with the firm therefore fell in to the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control above the business from the banking institutions.
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