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Berliet was a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.

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Previous to World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the start of the war, and a new legitimate structure was deemed proper. The company became the particular Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was no longer buying all the pickups the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single kind of truck and a single type of car, which represented a journeying from his pre-war market place strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the country so well during the actual war.

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The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a tip: rather than devote time and engineering talent to making a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received within March 1919 when that had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was from the same quality as the United states steel used for the Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational problems for the company.

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The factory ended up set up to produce the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have been an ambitious target beneath any circumstances. The rapid drop-off popular for what during this period was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell to the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the banking companies.

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