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Berliet had been a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 in addition to merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.

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Ahead of World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War led to a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the start of the war, and a new appropriate structure was deemed suitable. The company became the particular Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was no longer buying all the trucks the factory could create, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to create just a single kind of truck and a single form of car, which represented a starting from his pre-war market strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the country so well during the war.

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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern physical appearance. Marius Berliet was not just one to miss a strategy: rather than devote time and engineering talent to making a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received with March 1919 when the idea had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was in the same quality as the American steel used for this Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational injury to the company.

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The factory was set up to make the "Berliet Type VB" for the rate of 100 cars per day which would have been an ambitious target beneath any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's just passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded in a year. Survival was in question, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to settle all the company's creditors and the firm therefore fell into the hands of the banking companies. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the financial institutions.

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