Berliet had been a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a selection of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders just.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed correct. The company became the particular Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was will no longer buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single sort of truck and a single kind of car, which represented a travel from his pre-war market place strategy. The single truck where Berliet focused was the 5 ton CBA that had served the world so well during the particular war.
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The passenger car to become produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was probably none to miss a strategy: rather than devote time and engineering talent to making a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received in March 1919 when this had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was on the same quality as the United states steel used for this Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to generate the "Berliet Type VB" on the rate of 100 cars each day which would have been recently an ambitious target below any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the banking institutions.
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