Berliet was a French manufacturer connected with automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Previous to World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the beginning of the war, and a new lawful structure was deemed appropriate. The company became this Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was don't buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single sort of truck and a single style of car, which represented a journeying from his pre-war current market strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the country so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was not one to miss a key: rather than devote time and engineering talent to having a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet content was well received throughout March 1919 when this had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was on the same quality as the American steel used for the actual Dodge, and this resulted in series problems for that early customers of the actual "Berliet Type VB" and serious reputational damage to the company.
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The factory ended up set up to produce the "Berliet Type VB" on the rate of 100 cars every day which would have recently been an ambitious target within any circumstances. The rapid drop-off popular for what during this period was the manufacturer's solely passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the banks.
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