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Berliet seemed to be a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.

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Ahead of World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the beginning of the war, and a new legal structure was deemed appropriate. The company became the particular Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented section of its production back to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was don't buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single sort of truck and a single form of car, which represented a leaving from his pre-war market strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the country so well during your war.

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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a key: rather than devote occasion and engineering talent to developing a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received throughout March 1919 when the item had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used within the car's construction was in the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for that early customers of the actual "Berliet Type VB" and serious reputational damage to the company.

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The factory were being set up to create the "Berliet Type VB" on the rate of 100 cars daily which would have also been an ambitious target beneath any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's simply passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors along with the firm therefore fell in the hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected a powerful model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control within the business from the banking institutions.

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