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Berliet ended up being a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model on the American Locomotive Company.

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Before World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the start of the war, and a new legitimate structure was deemed suitable. The company became the particular Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was no more buying all the vans the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single style of truck and a single sort of car, which represented a departure from his pre-war marketplace strategy. The single truck on what Berliet focused was the particular 5 ton CBA that had served the media so well during the particular war.

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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was not merely one to miss a tip: rather than devote time period and engineering talent to creating a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet copy was well received with March 1919 when the idea had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was from the same quality as the North american steel used for this Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational injury to the company.

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The factory had been set up to make the "Berliet Type VB" for the rate of 100 cars each day which would have already been an ambitious target within any circumstances. The rapid drop-off sought after for what at this point was the manufacturer's merely passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a powerful model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the financial institutions.

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