Berliet had been a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War concluded in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and manufacturer space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed correct. The company became the particular Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was no longer buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single type of truck and a single sort of car, which represented a travel from his pre-war industry strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the media so well during your war.
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The passenger car to become produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was probably none to miss a key: rather than devote time and engineering talent to developing a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received within March 1919 when that had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside the car's construction was on the same quality as the American steel used for the Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational damage to the company.
Camions, Cars, Metro, Tramway et Autobus page 3 Paulo8938
The factory have been set up to create the "Berliet Type VB" on the rate of 100 cars per day which would have already been an ambitious target underneath any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's simply passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors and the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the banks.
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