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Berliet ended up being a French manufacturer associated with automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards the American Locomotive Company.

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Previous to World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became the actual Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless located themselves with excess potential, as the army was don't buying all the vans the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single kind of truck and a single type of car, which represented a journeying from his pre-war market strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the country so well during the war.

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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern look. Marius Berliet was not merely one to miss a key: rather than devote occasion and engineering talent to having a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet replicate was well received in March 1919 when the idea had its first general public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was in the same quality as the Us steel used for the Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational damage to the company.

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The factory ended up set up to generate the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have already been an ambitious target beneath any circumstances. The rapid drop-off sought after for what at this point was the manufacturer's just passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in uncertainty, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors and the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the banks.

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