Berliet has been a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model for the American Locomotive Company.
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Previous to World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and factory space.In 1915 a 600 hectare site was bought between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the beginning of the war, and a new lawful structure was deemed suitable. The company became the actual Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was no longer buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single sort of truck and a single type of car, which represented a journeying from his pre-war marketplace strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the nation so well during the actual war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was probably none to miss a technique: rather than devote time period and engineering talent to developing a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet backup was well received with March 1919 when that had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was from the same quality as the American steel used for the particular Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational damage to the company.
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The factory have been set up to make the "Berliet Type VB" in the rate of 100 cars every day which would have recently been an ambitious target within any circumstances. The rapid drop-off successful for what during this period was the manufacturer's simply passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors along with the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the banks.
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