Berliet has been a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 in addition to merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
les camions BERLIET EN MINIATURE Page : 242 Modélisme et modèles
Previous to World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the start of the war, and a new appropriate structure was deemed ideal. The company became the Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was no longer buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single type of truck and a single sort of car, which represented a departure from his pre-war market place strategy. The single truck where Berliet focused was the actual 5 ton CBA that had served the world so well during the actual war.
les camions BERLIET EN MINIATURE Page : 242 Modélisme et modèles
The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern appearance. Marius Berliet was not just one to miss a technique: rather than devote moment and engineering talent to creating a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received with March 1919 when it had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used from the car's construction was in the same quality as the United states steel used for this Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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The factory ended up set up to make the "Berliet Type VB" in the rate of 100 cars per day which would have been an ambitious target under any circumstances. The rapid drop-off popular for what at this point was the manufacturer's only passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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