Berliet had been a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
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Prior to World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War triggered a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA started to be the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the start of the war, and a new lawful structure was deemed ideal. The company became the actual Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was no more buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single form of truck and a single kind of car, which represented a journeying from his pre-war marketplace strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the united states so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was probably none to miss a tip: rather than devote time period and engineering talent to developing a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet backup was well received with March 1919 when this had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was on the same quality as the United states steel used for the Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to generate the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have been recently an ambitious target beneath any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's simply passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors and the firm therefore fell to the hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the finance institutions.
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