Fondation Berliet 2011 Page 3

Berliet ended up being a French manufacturer associated with automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model for the American Locomotive Company.

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Before World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders merely.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the start of the war, and a new lawful structure was deemed proper. The company became this Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was no more buying all the vehicles the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single sort of truck and a single kind of car, which represented a leaving from his pre-war market place strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the country so well during your war.

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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was probably none to miss a key: rather than devote period and engineering talent to creating a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet content was well received throughout March 1919 when it had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was on the same quality as the United states steel used for your Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational injury to the company.

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The factory have been set up to create the "Berliet Type VB" on the rate of 100 cars each day which would have also been an ambitious target underneath any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's solely passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors along with the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the banking institutions.

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