Berliet had been a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover experienced multiplied fourfold since the start of the war, and a new authorized structure was deemed ideal. The company became the actual Société anonyme des Vehicles Marius Berliet.Following your war the manufacturer reoriented component of its production back to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was will no longer buying all the vans the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single type of truck and a single form of car, which represented a journeying from his pre-war marketplace strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the nation so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand in the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was not one to miss a trick: rather than devote time and engineering talent to having a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received within March 1919 when the item had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was in the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational harm to the company.
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The factory had been set up to generate the "Berliet Type VB" at the rate of 100 cars every day which would have also been an ambitious target underneath any circumstances. The rapid drop-off popular for what at this point was the manufacturer's merely passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors and also the firm therefore fell into your hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the banking institutions.
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