Berliet has been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards the American Locomotive Company.
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Just before World War I, Berliet offered a range of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War concluded in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed appropriate. The company became this Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was don't buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single type of truck and a single kind of car, which represented a departure from his pre-war current market strategy. The single truck where Berliet focused was the actual 5 ton CBA that had served the world so well during this war.
The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was probably none to miss a strategy: rather than devote time and engineering talent to making a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received throughout March 1919 when the item had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used from the car's construction was from the same quality as the United states steel used for the particular Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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The factory were being set up to produce the "Berliet Type VB" at the rate of 100 cars per day which would have recently been an ambitious target within any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's just passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors and also the firm therefore fell to the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the financial institutions.
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