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Berliet had been a French manufacturer associated with automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.

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Previous to World War I, Berliet offered a array of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed correct. The company became the particular Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess capability, as the army was no more buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to create just a single style of truck and a single kind of car, which represented a travel from his pre-war marketplace strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the country so well during the actual war.

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The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was probably none to miss a trick: rather than devote time period and engineering talent to possessing a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received within March 1919 when this had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was with the same quality as the American steel used for this Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational problems for the company.

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Front of the old model of vintage Berliet Lyon red car.

The factory had been set up to create the "Berliet Type VB" in the rate of 100 cars per day which would have been recently an ambitious target below any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's simply passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell into your hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the banking institutions.

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