Berliet has been a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
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Before World War I, Berliet offered a selection of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the beginning of the war, and a new legal structure was deemed appropriate. The company became your Société anonyme des Cars Marius Berliet.As soon as the war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was no more buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single kind of truck and a single sort of car, which represented a leaving from his pre-war market strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the united states so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a key: rather than devote period and engineering talent to developing a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet replicate was well received inside March 1919 when this had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was in the same quality as the United states steel used for the particular Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.
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The factory were being set up to develop the "Berliet Type VB" for the rate of 100 cars each day which would have already been an ambitious target within any circumstances. The rapid drop-off successful for what at this point was the manufacturer's only passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors along with the firm therefore fell in the hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the finance institutions.
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