Berliet was a French manufacturer regarding automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.
Ahead of World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant daily. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the start of the war, and a new appropriate structure was deemed correct. The company became this Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was not buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single form of truck and a single sort of car, which represented a travel from his pre-war current market strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the country so well during this war.
The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern look. Marius Berliet was not merely one to miss a strategy: rather than devote occasion and engineering talent to having a new car for the modern decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received in March 1919 when the item had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was from the same quality as the Us steel used for the particular Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
The factory was set up to produce the "Berliet Type VB" on the rate of 100 cars every day which would have recently been an ambitious target within any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's only passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors and also the firm therefore fell in to the hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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