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Berliet ended up being a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 in addition to merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.

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Before World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 400 hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the beginning of the war, and a new legal structure was deemed ideal. The company became this Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was don't buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single style of truck and a single form of car, which represented a starting from his pre-war market place strategy. The single truck which Berliet focused was your 5 ton CBA that had served the nation so well during the particular war.

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The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not merely one to miss a strategy: rather than devote period and engineering talent to possessing a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet backup was well received with March 1919 when that had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was with the same quality as the American steel used for the Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational problems for the company.

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The factory have been set up to produce the "Berliet Type VB" in the rate of 100 cars each day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's only passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors plus the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a powerful model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the banking institutions.

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