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Berliet had been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem in to a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards the American Locomotive Company.

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Previous to World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed ideal. The company became the actual Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was no more buying all the vans the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to generate just a single style of truck and a single sort of car, which represented a starting from his pre-war market place strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the media so well during the particular war.

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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a tip: rather than devote time period and engineering talent to possessing a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet copy was well received in March 1919 when this had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was on the same quality as the United states steel used for your Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational harm to the company.

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The factory ended up set up to generate the "Berliet Type VB" on the rate of 100 cars every day which would have already been an ambitious target underneath any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's simply passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to settle all the company's creditors as well as the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control above the business from the finance institutions.

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