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Berliet ended up being a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.

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Just before World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the start of the war, and a new legal structure was deemed proper. The company became your Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was not buying all the vans the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single style of truck and a single kind of car, which represented a journeying from his pre-war market strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the country so well during the particular war.

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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a trick: rather than devote occasion and engineering talent to creating a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received within March 1919 when it had its first public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was with the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational injury to the company.

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The factory were being set up to generate the "Berliet Type VB" with the rate of 100 cars daily which would have also been an ambitious target beneath any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's simply passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery successful that in turn reflected a powerful model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the banking institutions.

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