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Berliet ended up being a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.

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Before World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new key factory.The Berliet CBA grew to be the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the start of the war, and a new appropriate structure was deemed correct. The company became this Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was don't buying all the vans the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single type of truck and a single type of car, which represented a leaving from his pre-war market strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the united states so well during the actual war.

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The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was not one to miss a trick: rather than devote period and engineering talent to developing a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received throughout March 1919 when this had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was with the same quality as the American steel used for the Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational destruction of the company.

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The factory ended up set up to create the "Berliet Type VB" for the rate of 100 cars daily which would have recently been an ambitious target beneath any circumstances. The rapid drop-off sought after for what at this point was the manufacturer's just passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors as well as the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control within the business from the banking companies.

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