Berliet seemed to be a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.
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Ahead of World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the start of the war, and a new appropriate structure was deemed appropriate. The company became the Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was will no longer buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single type of truck and a single kind of car, which represented a travel from his pre-war marketplace strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the media so well during your war.
Autorites organisatrices CATP : un nouveau catalogue quot;Bus et Cars
The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was not merely one to miss a key: rather than devote moment and engineering talent to possessing a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet content was well received with March 1919 when the idea had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was in the same quality as the United states steel used for the Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational injury to the company.
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Hourtoule : transport de voyageurs en cars et autobus.
The factory had been set up to generate the "Berliet Type VB" at the rate of 100 cars on a daily basis which would have been an ambitious target underneath any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's simply passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in skepticism, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors and the firm therefore fell in to the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the banks.
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