01 Le MONTELIER MUSEE de la Fondation BERLIET Page 2

Berliet was a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.

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Prior to World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the start of the war, and a new legal structure was deemed proper. The company became the actual Société anonyme des Vehicles Marius Berliet.Following your war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was no longer buying all the trucks the factory could create, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single style of truck and a single sort of car, which represented a journeying from his pre-war marketplace strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the media so well during the actual war.

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The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was probably none to miss a key: rather than devote period and engineering talent to having a new car for the modern decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received in March 1919 when this had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was in the same quality as the United states steel used for your Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational injury to the company.

01 Le MONTELIER MUSEE de la Fondation BERLIET

01 Le MONTELIER MUSEE de la Fondation BERLIET Page 2

The factory was set up to make the "Berliet Type VB" with the rate of 100 cars daily which would have also been an ambitious target below any circumstances. The rapid drop-off popular for what at this time was the manufacturer's simply passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors and also the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the financial institutions.

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