Berliet was a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem right into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA became the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the beginning of the war, and a new authorized structure was deemed proper. The company became the particular Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was no more buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single kind of truck and a single form of car, which represented a leaving from his pre-war market strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the media so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote occasion and engineering talent to creating a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received within March 1919 when this had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was from the same quality as the North american steel used for the actual Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational damage to the company.
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The factory were being set up to generate the "Berliet Type VB" for the rate of 100 cars every day which would have already been an ambitious target within any circumstances. The rapid drop-off sought after for what at this point was the manufacturer's merely passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to settle all the company's creditors and also the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the banking companies.
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