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Berliet was a French manufacturer of automobiles, buses, trucks and military cars among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.

Re: 01 Le MONTELIER MUSEE de la Fondation BERLIET

Ahead of World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were created upon individual orders simply.The First World War led to a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed suitable. The company became the particular Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was don't buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single kind of truck and a single style of car, which represented a journeying from his pre-war market place strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the media so well during this war.

Re: 01 Le MONTELIER MUSEE de la Fondation BERLIET

The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote time and engineering talent to possessing a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received with March 1919 when the item had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside car's construction was of the same quality as the North american steel used for your Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational problems for the company.

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The factory ended up set up to create the "Berliet Type VB" at the rate of 100 cars daily which would have also been an ambitious target under any circumstances. The rapid drop-off sought after for what at this point was the manufacturer's merely passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors and the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banking institutions.

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