Visite de la Fondation BERLIET

Berliet has been a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem right into a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to develop four-cylinder automobiles featured by way of honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.

Visite de la Fondation BERLIET

Ahead of World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the beginning of the war, and a new lawful structure was deemed suitable. The company became this Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was no more buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to create just a single type of truck and a single sort of car, which represented a journeying from his pre-war current market strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the world so well during the particular war.

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The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not just one to miss a strategy: rather than devote period and engineering talent to creating a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received with March 1919 when it had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was on the same quality as the United states steel used for the Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational harm to the company.

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Visite de la Fondation BERLIET

The factory ended up set up to develop the "Berliet Type VB" with the rate of 100 cars daily which would have been recently an ambitious target within any circumstances. The rapid drop-off sought after for what at this point was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in doubt, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to settle all the company's creditors along with the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the banking companies.

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