Berliet had been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed appropriate. The company became this Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess potential, as the army was no longer buying all the vans the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single kind of truck and a single style of car, which represented a departure from his pre-war current market strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the country so well during the war.
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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was not just one to miss a trick: rather than devote occasion and engineering talent to creating a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet backup was well received in March 1919 when the idea had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was from the same quality as the North american steel used for the Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to make the "Berliet Type VB" with the rate of 100 cars daily which would have already been an ambitious target underneath any circumstances. The rapid drop-off successful for what at this time was the manufacturer's solely passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of 55 million francs recorded available as one year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors plus the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected a powerful model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control within the business from the banking institutions.
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