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Berliet ended up being a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles inside 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.

Cars Berliet, Bus Berliet Galerie photos

Ahead of World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War led to a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the start of the war, and a new legal structure was deemed appropriate. The company became this Société anonyme des Cars Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was don't buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to make just a single form of truck and a single form of car, which represented a travel from his pre-war industry strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the world so well during this war.

Cars Berliet, Bus Berliet Galerie photos

The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was not merely one to miss a technique: rather than devote moment and engineering talent to making a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet content was well received in March 1919 when the idea had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used within the car's construction was with the same quality as the United states steel used for your Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational problems for the company.

Cars Berliet, Bus Berliet Galerie photos

Cars Berliet, Bus Berliet Galerie photos

The factory had been set up to produce the "Berliet Type VB" on the rate of 100 cars every day which would have already been an ambitious target within any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's merely passenger car model that followed the product quality issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors and also the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banking companies.

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