Front of the old model of vintage Berliet Lyon red car.

Berliet was a French manufacturer involving automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.

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Ahead of World War I, Berliet offered a range of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a four hundred hectare site was bought between Vénissieux et Saint-Priest as a way to build a new main factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the start of the war, and a new legitimate structure was deemed suitable. The company became the actual Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented portion of its production back to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was no longer buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single sort of truck and a single kind of car, which represented a leaving from his pre-war marketplace strategy. The single truck where Berliet focused was the 5 ton CBA that had served the media so well during the war.

1903 BERLIET 20cv demilimousine par bergeon amp; cie à Borde

The passenger car being produced, exhibited on the Berliet stand in the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was not merely one to miss a trick: rather than devote time period and engineering talent to creating a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received inside March 1919 when that had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used within the car's construction was of the same quality as the Us steel used for this Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational destruction of the company.

Front of the old model of vintage Berliet Lyon red car.

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The factory was set up to create the "Berliet Type VB" with the rate of 100 cars each day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off successful for what at this point was the manufacturer's merely passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring ten years, supported by a sustained recovery widely used that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control above the business from the banking institutions.

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