Tuesday, August 23, 2016

FONDATION BERLIET = Page 2

FONDATION BERLIET =  Page 2
Berliet has been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.

Salon EPOQU’AUTO 20105 : Fondation BERLIET le blog docroger

Salon EPOQU’AUTO 20105 : Fondation BERLIET  le blog docroger
Before World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a 400 hectare site was obtained between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the beginning of the war, and a new lawful structure was deemed ideal. The company became the Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was not buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single form of truck and a single sort of car, which represented a starting from his pre-war market place strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the world so well during the actual war.

Berliet – T100 n°1 Fondation Berliet

Berliet – T100 n°1  Fondation Berliet
The passenger car to get produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was probably none to miss a tip: rather than devote period and engineering talent to having a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received with March 1919 when this had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was from the same quality as the Us steel used for the Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.

La Fondation Berliet à Rétromobile 2016. Fondation Berliet

La Fondation Berliet à Rétromobile 2016.  Fondation Berliet

Fondation Berliet

Fondation Berliet
The factory was set up to produce the "Berliet Type VB" for the rate of 100 cars per day which would have been recently an ambitious target below any circumstances. The rapid drop-off successful for what during this period was the manufacturer's just passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors along with the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the banking companies.

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