Berliet was a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new key factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover experienced multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed appropriate. The company became the particular Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was will no longer buying all the trucks the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single form of truck and a single kind of car, which represented a travel from his pre-war market strategy. The single truck on what Berliet focused was the particular 5 ton CBA that had served the country so well during the actual war.
The passenger car to become produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was probably none to miss a tip: rather than devote time period and engineering talent to developing a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received in March 1919 when this had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was of the same quality as the American steel used for the actual Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to develop the "Berliet Type VB" with the rate of 100 cars per day which would have also been an ambitious target underneath any circumstances. The rapid drop-off successful for what at this point was the manufacturer's just passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the financial institutions.
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