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Berliet seemed to be a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.

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Prior to World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA started to be the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the beginning of the war, and a new lawful structure was deemed appropriate. The company became the particular Société anonyme des Motor vehicles Marius Berliet.Following your war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was don't buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single style of truck and a single type of car, which represented a travel from his pre-war market place strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the nation so well during this war.

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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was not merely one to miss a trick: rather than devote time and engineering talent to possessing a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet copy was well received inside March 1919 when the item had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was on the same quality as the North american steel used for your Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.

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The factory had been set up to make the "Berliet Type VB" for the rate of 100 cars daily which would have recently been an ambitious target below any circumstances. The rapid drop-off popular for what at this time was the manufacturer's just passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to settle all the company's creditors and also the firm therefore fell into the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banking companies.

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