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Berliet seemed to be a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 in addition to merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model to the American Locomotive Company.

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Before World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA started to be the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became the Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was no longer buying all the vehicles the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single style of truck and a single style of car, which represented a travel from his pre-war current market strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the country so well during the actual war.

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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern look. Marius Berliet was not just one to miss a tip: rather than devote occasion and engineering talent to creating a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet copy was well received within March 1919 when the idea had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was with the same quality as the North american steel used for this Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational problems for the company.

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The factory was set up to create the "Berliet Type VB" with the rate of 100 cars every day which would have been an ambitious target under any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's solely passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable in order to all the company's creditors and the firm therefore fell into your hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the finance institutions.

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