Berliet ended up being a French manufacturer associated with automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured by way of honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Prior to World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the start of the war, and a new lawful structure was deemed suitable. The company became the particular Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was no longer buying all the pickups the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single type of truck and a single type of car, which represented a leaving from his pre-war industry strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the world so well during the war.
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The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was not just one to miss a tip: rather than devote time period and engineering talent to possessing a new car for the modern decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received within March 1919 when the idea had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was on the same quality as the North american steel used for this Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational harm to the company.
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The factory had been set up to make the "Berliet Type VB" in the rate of 100 cars every day which would have been an ambitious target below any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors along with the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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