Monday, August 22, 2016

01 Le MONTELIER MUSEE de la Fondation BERLIET Page 2

01 Le MONTELIER MUSEE de la Fondation BERLIET  Page 2
Berliet ended up being a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.

Fondation Berliet 2011 Page 2

Fondation Berliet 2011  Page 2
Before World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the beginning of the war, and a new lawful structure was deemed suitable. The company became the particular Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was not buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single type of truck and a single kind of car, which represented a starting from his pre-war current market strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the nation so well during the particular war.

01 Le MONTELIER MUSEE de la Fondation BERLIET Page 3

01 Le MONTELIER MUSEE de la Fondation BERLIET  Page 3
The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was not one to miss a strategy: rather than devote moment and engineering talent to having a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received in March 1919 when that had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was with the same quality as the North american steel used for this Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.

Re: 01 Le MONTELIER MUSEE de la Fondation BERLIET

Re: 01 Le MONTELIER MUSEE de la Fondation BERLIET

Re: 01 Le MONTELIER MUSEE de la Fondation BERLIET

Re: 01 Le MONTELIER MUSEE de la Fondation BERLIET
The factory have been set up to develop the "Berliet Type VB" with the rate of 100 cars daily which would have recently been an ambitious target under any circumstances. The rapid drop-off popular for what at this time was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in question, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to settle all the company's creditors plus the firm therefore fell into your hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the banks.

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